Want to grow your business without spending more on marketing? Then identify the underutilized marketing assets you already have, and develop a system to consistently exploit them.
How to grow your business without spending more: uncover your existing marketing assets, then optimize and exploit those assets
How to grow your business without spending more on advertisement: identify the hidden marketing assets you already have, create a repeatable system to exploit them, then...profit
Grow your business by working with other businesses: Do you have alliances with other businesses in your industry or location? How can you combine forces to save money and get better results with your marketing?
Improve your marketing results by differentiating yourself from your competition: How did you get you started with your business? What makes you credible? What is your background? And...are you communicating this to your customers and prospects?
What is special about your business' location? Do you have outlets close to where your customers live or work? How does your location make it more convenient for customers to buy from you? And...are you communicating this benefit in your marketing?
Bad sales performance is a good thing...because it means your business has lots of room to grow, by simply training your sales staff better. Increase your conversion rate to increase your profitability dramatically.
Are you using your staff's expertise to help grow your business? Are you including any special skills you staff have in your marketing?
What makes the product or service you sell unique? What is different about the way you do things, compared to your competitors? And most importantly...are you communicating this in all your marketing and communication with customers?